德国朗饰范德拉：国际化设计团队 印制绿色环保产品

【采访背景】德国朗饰壁纸制造有限公司总部位于德国布拉姆舍市，朗饰公司作为一个家族企业，是欧洲知名的壁纸生产企业之一。朗饰家族在1861年创办了家壁纸生产厂，至今已有150多年生产优质壁纸的历史。公司从传统的生产厂家已发展成为向全球70多个国家的客户提供全方位服务的知名品牌。2003年，德国朗饰正式进驻中国市场，成立上海代表处，并很快在范围内建立了完善的销售网络，截止2014年，朗饰在中国主要城市拥有400多家朗饰专卖店，其中中国国家大剧院贵宾厅、2008年北京奥运村等重要项目中都采用了德国朗饰的产品。

采访嘉宾： 德国朗饰集团创意总监 范德拉女士

采访时间：2015年3月13日

采访记者：李文娟

【记者】朗饰壁纸在设计上有哪些独特优势？

What about the design advantage of Rasch wallpaper?

【范德拉】the design team is a very international team. We have satellite studios in France and in the U.K. In Germany we have three designers with a Russian background. The designers in Germany (in Bramsche) have a lot of contact with the designers from and from the United Kingdom.

朗饰设计工作室拥有国际化的设计团队，我们在法国、英国等国家都开设了工作室。在德国的三位设计师拥有俄罗斯背景，同时坐落在德国总部的设计师们与其他国家保持着密切的沟通。

Personally, I live in Amsterdam and travel to Germany every Monday morning and return to Amsterdam Thursday night. All designers visit regularly the major national and international fairs. Last year for instance the designer visited fairs in Frankfurt, in Cologne, in Italy, in Paris, in the UK, in Scandinavia, in Moscow in Belgium and in the Netherlands.

关于我，我住在阿姆斯特丹，每周一的早晨我会开车去德国总部上班，周四晚上回到阿姆斯特丹。所有的设计师都会定期参观主流的国际性展会，例如去年我们参观了法兰克福、科隆、意大利、巴黎、英国、斯堪的纳维亚、莫斯科、比利时以及荷兰的各大展会。

We also read a lot of international interior magazines. All the designers studied design.
Because of my Dutch background and over 15 years of experience in wallpaper design I hope our designs and collections will develop even more in an international way.

同时我们会阅读大量的室内装饰杂志，所有的设计师都有设计背景，基于我的荷兰背景和超过15年的壁纸设计经验，我希望我们的设计师和产品系列会在国际市场取得成功和长足发展。

Rasch was founded in 1861 and is still run by the same Rasch family. This long tradition as a wallpaper manufacturer and experience in creating wallpaper collections is a huge advantage too.

朗饰始于1861年，至今仍是朗饰家族运营。悠久的生产壁纸的历史和经验对于我们来说本来就是一个巨大的优势。

【记者】未来的的产品研发上，朗饰比较倾向于什么类型的产品？

What kind of wallpaper will you tend to in the future’s R&D?

【范德拉】we are always looking for new water-based inks and pastes, new qualities of paper and non wovens and new effects.

我们会继续研发水性油墨和辅料，新品质的纸张、无纺底基以及新的工艺效果。

Our main focus is to print as environmental friendly as possible and to waste as little as possible. And to produce CO2 neutral in the near future.

我们的主要产品是印制绿色环保的、低能耗的、零二氧化碳排放的。

I think digital printing will grow more, but I don't think it will replace the traditional manufacturing. But as you can see already there are interesting combinations between those 2 printing methods possible, like digitally printing on embossed wallpaper or on a blown vinyl structure.

同时我认为数码印刷的产品会更多，但我不认为它会取代传统的生产。你还会发现现在已经将这两种印刷方式做了有趣的结合，就像在热压的壁纸或发泡的壁纸上进行数码印刷。

Many of the developments and researches take a long time before they are ready to be launched. Therefore I cannot tell you much about them in detail.

很多的研发和探索在公之于众之前都需要花费大量时间，因此目前我还无法告诉你们太多细节。

Rasch wants to stay one of the leading manufacturers in wallpaper industry. So those topics are very important for us.

综上所述，朗饰希望在壁纸行业继续保持领军地位！